Communication Strategy – Personal Edition

There are many, many similarities between developing a communication strategy for business and creating one for you as an individual.

You still need to define your goal . . . though if my own experience is any guide, esoteric is much easier than tangible when it comes to goal creation.

The starting point is starting out discovering who you want to be. Or perhaps it’s better put as (mushy mysticism warning) who you’re meant/called to be. I may want to be a brain surgeon, but experience has shown me that that’s not what I’m meant to be; that’s not the purpose of my existence in this world’s realm.

So yeah, there’s some discernment and personal stuff processing that goes on in the initial stages of this process. In fact, this process is so important that it’s one of the biggest reasons that I didn’t just throw a paragraph about it into the entry about this process in terms of business.

This is ginormously important stuff.

Ever hear the saying, “Be careful of what you pretend to be. . .” ?

There’s no need to pretend if you take the time to sort out a goal. And by “goal” I don’t mean what you want to do; I mean who you want to be – who you need to be in order to feel at home in your own skin.

Almost none of us stay on the same track for the whole of our lives. Part of the reason for this (imo) is that we too often ignore the “true” thing we’re called to do in favor of our over-thought and over-wrought concept of what we “ought” to do.

Even so, let’s assume that you do truly and rightly follow your “calling” (sorry, I can’t come up with a less smarmy term … suggestions are welcome) your whole life.

So You Have Your Goal

Now it’s onto the Tribe portion of our show.

When John Donne said that “no [one] is an island…” he was talking about the innate need of human beings for other human beings. The trick is to find the right human beings with whom you spend your time building yourself and the world around you.

At some point or another all of us … okay, maybe just me … have fallen into hanging with people who aren’t so healthy for us. Perhaps they encourage our stuck patterns. Perhaps they distract us from that thing we know we’re called to do, but are so afraid to go and do it that we’ll use just about anything and everything to avoid doing it.

While I’m the first to agree that avoiding a calling can be more fun than a barrel of monkeys, it’s probably not one of the better long-term choices one can make. It just takes some of us longer to learn that lesson than others.

Just as seeking out the goal of your Self is important, so too is seeking out others who will support and nourish that goal. I’m a big fan of finding as many of these people as possible in the 3D world, but I also recognize that they may also be found on the interweb. The communities that form through blog comments and forums like Twitter can be incredibly nourishing and sustaining if you use them to that end.

As you form this Tribe, keep in mind that, like all things in life, your Tribe will change over time. Yes, you may well find a handful of folks with whom you will grow old and tell your great-grandchildren how you met on the non-video-integrated Twitter interface. Oh and you’ll also tell them about the days before cell phones existed and how you remember when phones didn’t always have push buttons. They won’t believe you, but still…

As your Tribe changes, this can be an indicator to you of personal growth or perhaps for the need to pay attention to that goal some more. Don’t be afraid to look and to ask yourself questions. Answering your own questions is not always a sign of impending madness or senility. I promise.

Now what?

Okay, so you have a goal and a Tribe … now what? Well, now we move toward developing some tactics that will help you to fulfill this goal you have. Tactics that will help you leverage your Tribe in ways that are good and healthy for both you and for your Tribe.  Tactics that will not always be comfortable or easy, but that will empower you to become that person you’ve always known you  are capable of becoming.

9 Responses to Communication Strategy – Personal Edition
  1. Julianna
    March 2, 2009 | 16:10

    Goals and tribes and tactics, oh my.

    I love this. Amazing.

    Julianna’s last blog post..Show Up

  2. christy
    March 2, 2009 | 16:39

    Hi Julianna! Thanks! Nice working in of the Wizard of Oz. Definitely points for that one. I’m liking your blog too!

  3. Diana
    March 2, 2009 | 21:16

    “As your Tribe changes, this can be an indicator to you of personal growth or perhaps for the need to pay attention to that goal some more. ”

    this has been driving me crazy… I work towards a goal for so long, that I never stop to realize I don’t want it after all. I think I was programmed to have to finish things (like picture puzzles) even after I lost interest. I also pick too small (and specific) goals and then am bored.

    Tribes. Always have been a loner with one foot in each of the groups around me. I’ve always wondered what that meant?

    Diana’s last blog post..A painting instead of a mood (or a mood painted)

  4. christy
    March 2, 2009 | 21:36

    I hear you. I really do. I’m one of those people who, after starting to read a book or watch a movie, must finish it. No matter what. It’s a habit I have that annoys me to no end. I do something similar with projects.

    What I’m trying to say, however, is that the goal-setting is something bigger than achieving some thing … some project. It’s about that deep down Thing you’re called to. For you, I’d guess it’s related to your art. But I can’t answer that for you. Only you can do that. Of course, there is help, which is where the Tribes come in.

    Like you, I’m content on my own. But this does not mean that I do not still need people. It took me a long time to realize that. To realize that there is a need in each of us for mentors, friends, guides, anam cara – as the Celts called it. That’s what a Tribe really is about. Sure, socializing is likely part of it for many. But the real heart of a Tribe is the connection that comes on a level where words are superfluous.

    Does that help? Even a little?

  5. James | Dancing Geek
    March 3, 2009 | 13:16

    I’m liking this post, it rings true compared to other stuff I’ve been thinking about, but (and I read the business one too just in case I missed something) I don’t get the ‘communication strategy’ part. What did I miss?

    James | Dancing Geek’s last blog post..What about my path do I need to know?

  6. christy
    March 3, 2009 | 17:09

    Hi James! And thanks!

    You’re not missing anything. “Communication Strategy” is really just a fancy term for figuring out who and what you are and then utilizing that understanding to do stuff.

    Perhaps I need to invent some new and interesting terms like Havi has in order to make things clearer. After all a word like “destuckification” is hard to misinterpret once you’ve sounded it out. LOL.

    I’ll work on that. Promise.

    Oh, and did I clear it up at all for you? Let me know if I didn’t and I’ll try again.

  7. Emma Newman
    March 11, 2009 | 14:44

    I liked this post, it made me think about the last couple of months from a new angle. I have been totally knocked out by how much support my (now recognised thanks to this) tribe has been giving me online, it was the last thing I thought would happen for me, now I honestly can’t imagine getting through writerly struggles with it.

    I think one of the scary things about online life is that it’s all visible. It took me several months, and lots of Havi to work myself up to the point where I could put myself online and be open. I’m still learning how to do that. All of the mistakes I make on the way are all google-able though… scary.

    I found this interesting: “that will empower you to become that person you’ve always known you are capable of becoming” – in that I haven’t ever acknowledged that I could be more than I am in the way that this new online life is revealing to me. (ugh, clumsy sentence, sorry!) The tribe is filling me with hope and self-belief that I haven’t been able to find elsewhere, if it can do that for me, who knows where we can all take each other? How exciting!

    Emma Newman’s last blog post..This may be the beginning of a beautiful relationship…

  8. Emma Newman
    March 11, 2009 | 16:05

    Ooops – I meant to say “can’t imagine getting through writerly struggles withOUT it.” D’oh!

    Emma Newman’s last blog post..This may be the beginning of a beautiful relationship…

  9. christy
    March 11, 2009 | 20:14

    Emma … how exciting indeed! I’m so happy to hear that this was useful to you! Keep up the good work, and keep writing!

    Oh, and please send tea. :)

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